Two “Revolutionary” Underlying Fashion Campaigns: Calvin Klein’s Enduring Appreciation Of The Woman

Calvin Klein Underwear:  Evolving Appreciation Of Female Beauty/Kate Moss & Myla Dalbesio
Calvin Klein Underwear: Evolving Appreciation Of Female Beauty/Kate Moss/1992 & Myla Dalbesio/2014

In appreciation of the beauty of the woman…

November 2014 has marked an apparent fashion “revolution”. A “revolution”, if you will, that I personally feel compelled to briefly comment upon. It was the launch of Calvin Klein’s newest lingerie campaign, “Calvin Klein Underwear”. Calvin Klein has once again created a stir in the world of fashion to which the world has since responded. The stir? The inclusion in the campaign of the beautiful model, Myla Dalbesio. Said to be a “Size 10”, Dalbesio stands out with distinction alongside the other campaign models (Lara Stone, Jourdan Dunn, Amanda Wellsh and Ji Hye Park). Alas, although not considered a “Plus Model”, Klein’s visual campaign with Dalbesio has verified that with Klein’s campaign she has successfully strutted past the industry standard of modeling body types. Thank you, Calvin.

A spokeswoman for Calvin Klein commented to the New York Times that “The perfectly fit line was created to celebrate and cater to the needs of different women, and these images are intended to communicate that our new line is more inclusive and available in several silhouettes in an extensive range of sizes”. Although Klein has not referred to Dalbesio as a “Plus Size” model, in the vast world of social media, it was Elle Magazine who is credited in “tweeting” that Dalbesio was Calvin Klein’s “Plus-Size” model (which is typically size 12 and up). The “stir” that “size 10” would be considered plus size is perhaps in defense that “size 10” is more of a standard size in the world of reality for women today. That said, perhaps the image of Myla Dalbesio paired against the 1990’s campaign that seemed to launch Kate Moss into fashion stardom marks a striking visual difference. Appreciation of change, for certain.

Reflecting back to the early 1990’s, the campaign that sparked a revolution in fashion was Klein’s 1992 highly publicized underwear campaign with newcomer model, Kate Moss. I personally recall the impact of the images that splashed across the pages of fashion. Unexpected. Striking. Perhaps it was a “revolution” in fashion that became enduring and iconic. The reaction to the waif-like visual that Klein presented perhaps brought the spotlight once again on the heated topic of body types in the fashion industry. But perhaps an appreciation of the beauty of both campaigns, from the decade of the 1990’s to today is due. The world of fashion is always about the model. Fashion is often unexpected. Time changes fashion. Yet the beauty and the appreciation of the form and figure of the woman is always featured and highlighted. Credit to Calvin Klein in his visual appeal for the woman of many silhouettes

“I love women. I’m trying to do beautiful things with them. I’m not trying to insult them. My life is not about that” – Calvin Klein

 A Timeless Icon Of Style:  Calvin Klein
A Timeless Icon Of Style: Calvin Klein

“It was just the time. It was a swing from more buxom girls like Cindy Crawford and people were shocked to see what they called a ‘waif’.” -Kate Moss, on her weight

1990's:  Calvin Klein's Underwear Campaign With Kate Moss
1990’s: Calvin Klein’s Underwear Campaign With Kate Moss

“I’m not the biggest girl on the market but I’m definitely bigger than all the girls (Calvin Klein) has ever worked with” – Myla Dalbesio Elle Interview

2014:  Calvin Klein's Underwear Campaign With Myla Dalbesio
2014: Calvin Klein’s Underwear Campaign With Myla Dalbesio

Consider with appreciation these two undergarment campaigns of fashion impact, two decades apart, that Calvin Klein has brought forward. The appreciation of the differences of the strikingly slim figure of 1990’s Kate Moss and the curvy beauty in 2014 of Myla Dalbesio. The beauty of the woman’s figure is what deserves appreciation. In a world of fashion that continually dwells upon standards in which models must meet, the mere idea of a model that falls out of those parameters is wonderful. Beauty has a range that cannot be limited to size. Indeed, beauty is not defined by size but certainly comes from within and only adds to the outward beauty that one possesses. Either way, a nod to Calvin for his acknowledgment in visual appreciation. An enduring appreciation of fashion’s change, indeed. Onward to further awareness of beauty that knows no size within the world of fashion

Kristin

PS: I personally live in a reality that fluctuates between a size 8 & size 10. My reality. Thus, my acknowledgment of sincere appreciation for fashion’s visual of change. From one who loves the world of fashion, my personal reality does not align to its standards. But again, beauty truly is not defined by size. Indeed, it is not…

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